London-based. DACH-focused. Built from the field.
THE GERMAN SE
THE GERMAN SE
a
Framer
Translator
Architect
Strategist
Helping SaaS organizations scale into the German-speaking market without getting lost in translation. Turning complex tech into clear customer value.
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Presales in Practise
Experiences, patterns, and frameworks shaped by real presales work.
The Journey
Why the German SE exists
Despite the changes of the last few years, London has remained a central hub for SaaS organisations operating across EMEA and the US. Commercial teams continue to scale here, with close alignment across sales, marketing, and operations.
As a result, roles once hired locally are now embedded at the hub. This includes the German SE, supporting the DACH market from London in close collaboration with field sales and wider EMEA teams, where demand now outpaces availability.
Operating from London brings presales closer to core teams, while customer engagement remains aligned with the expectations of German-speaking markets. The German SE exists within this model, supporting DACH customers where clarity, trust, and context still matter, including in-person meetings when they add the most value.
PRESALES CONTEXT
Field Notes
When the Demo Wasn’t the Problem
The demo went well. The questions were engaged, the reactions positive, and there was no obvious friction in the room. And yet, momentum slowed shortly after. In situations like this, the demo is rarely the issue. What tends to surface instead is something unresolved earlier in the process — an assumption that was never challenged, a concern that stayed implicit, or a decision criterion that was never fully aligned. These moments often become visible only after stakeholders have seen the product, when they start mapping it back to internal realities. By then, the conversation is no longer about features, but about confidence, risk, and ownership. This is usually where deals pause — not because the solution failed, but because clarity arrived late.
The Quiet Stakeholder
A deal stalled late, even though the demo landed. What surfaced had nothing to do with the product.
Speaking German Wasn’t Enough
App design is the foundation of a successful application. It focuses on how your app looks, feels, and interacts with users. Good design is not just visually appealing—it’s functional, accessible, and user-centric.
User interface design ensures that elements such as buttons, menus, and layouts are visually coherent, while user experience design focuses on navigation, usability, and the overall flow of the app. Together, UI and UX design define how users perceive and interact with your app.
Creativity is about exploring, experimenting, and expressing ideas in a way that feels natural, engaging, and memorable. Each line of code or design element tells a story with purpose and clarity.
Jack Nelson
Interface design ensures that elements such as buttons, menus, and layouts are visually coherent, while user experience design focuses on navigation, usability, and the overall flow of the app. Together, UI and UX design define how users perceive and interact with your application.
The future of development
The future promises even smarter, more interactive, and personalized apps. Emerging technologies like AR/VR, AI, IoT integration, and voice interfaces are shaping how apps are designed and used. Staying ahead of these trends ensures that your applications remain relevant, innovative, and competitive.
App design and development is more than coding or graphic design—it’s about creating meaningful digital experiences. By combining creativity, strategy, and technology, developers and designers can craft applications that not only function flawlessly but also leave a lasting impression on users.
HOW I THINK
Presales Frameworks
Presales patterns tend to repeat, even as products and markets change.
These frameworks reflect how I approach discovery, demos, and collaboration when supporting DACH prospects from London.
MY APPROACH
How I Use Frameworks in Presales
These frameworks help me structure discovery, guide demos, and align stakeholders early.
They’re shaped by real presales work supporting DACH customers from London, and they help surface risk before it becomes a blocker.
Discovery before Demo
Strong demos start long before the screen is shared. Real discovery clarifies outcomes, constraints, and what not to show.
Demo as a Narrative
A demo isn’t a feature tour. It’s a guided story that reflects the customer’s world, priorities, and trade-offs.
Qualification Reduces Risk
Frameworks like MEDDPIC aren’t checklists. They help surface risk early and avoid surprises late in the deal.
Alignment Beats Brilliance
Great presales work aligns sales, product, and the customer. Brilliant demos fail when teams aren’t pulling in the same direction.
The Audience
WHO IT’S FOR
Who this is for
This site is written for people working in and around presales who value practical insight over theory.
It’s for Solutions Engineers navigating complex deals — and for Account Executives and sales leaders who want a clearer view into how SEs think, where friction comes from, and how to work better together across discovery, demos, and deal strategy.
Everything here is shaped by real conversations, real constraints, and what actually works in practice.
Let’s Talk Presales
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E-mail:
hello@thegermanse.com -
Focus:
Presales · Discovery · Demos · Deal alignment
Questions, ideas, or just want to get in touch — drop me a message.
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